The third wave of feminism emerged in the mid-1990s. It was led by so-called Generation Xers who, born in the 1960s and ’70s in the developed world, came of age in a media-saturated and culturally and economically diverse milieu. Although they benefitted significantly from the legal rights and protections that had been obtained by first- and second-wave feminists, they also critiqued the positions and what they felt was unfinished work of second-wave feminism.